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  • Fundamentals
    Who we are
    Brand Defined

    The UCLA brand, core mission, key message, brand pillars and personality

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    Policies, permissions and approvals to use UCLA logos and marks

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    Creating an inclusive experience for everyone

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    Learn how to reflect UCLA’s vision for equity, diversity and inclusion and avoid EDI messaging pitfalls with our tips and resources.

  • Identity
    How we look and talk
    Logos and Marks
    • Campus Logo
    • Department Logos
    • Script Logo
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    • Historical Marks
    Names and Naming
    Colors
    Typography
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    • Photography and Videography
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Logos and Marks

Campus Logo

  • Usage
  • Logo Colors
  • Placement
  • Minimum Clear Space
  • Minimum Size
  • Do Not
  • Downloads

The core element in UCLA’s graphic identity is the Campus Logo. It was designed by Keith Bright, a UCLA alumnus and prominent graphic designer. The inspiration for the lettering is the Bauhaus design movement — like UCLA, launched in 1919. Adopted in 2004, the logotype is simple and modern, with a slight slant to give it a dynamic feel.

Usage

UCLA campus logo, white lettering reversed out of UCLA Blue box

The Campus Logo comes in both “boxed” and “unboxed” versions. The “boxed” logo offers impressive visual weight and puts the UCLA Blue color front and center, and is therefore the preferred version. But in some contexts, the “unboxed” version is the better design option.

Campus Units

Policy 110 reaffirms that the campus logo is the standard logo for all academic and administrative units. The campus logo is a required brand element, to be used in accordance with the guidelines on this page.

If you need to combine the campus logo with the name of your school or department, see Department Logos.

Student Groups and Campus Organizations

The Campus Logo may not be used by student groups and other campus organizations as they cannot represent themselves as speaking on behalf of UCLA. To learn more, visit the Brand Protection section. Individual students may be able to use the Campus Logo on research posters. See the Presentations section.

Logo Colors

UCLA campus logo on white background, UCLA campus logo on black background

The campus logo may only appear in three colors: UCLA Blue, plain white, or solid black. No gray or grayscale versions are permitted.

The boxed logo can be:
  • White letters in a UCLA Blue box (preferred)
  • White letters in a black box
  • Black letters in a white box
The unboxed logo can be:
  • UCLA Blue letters on white
  • Black letters on white
  • White letters on black or dark background

Always use the logo artwork from the Downloads section to assure logo colors are correct. The colors were meticulously assigned to create continuity and consistency.

Placement

need alt text here
Examples of the campus logo in use

Take care in positioning the campus logo. Choose the minimum size or larger, and provide at least the minimum clear space around the logo. Typically booklets, brochures and reports use the logo on the front or back covers. Flyers and ads often use the logo near the bottom to anchor the layout.

Only rarely is the campus logo the focal point of a layout. A photograph, headline or title may well be larger or carry more visual weight. However, the logo does need prominent placement and proportional size so it doesn’t disappear from the page.

Never use the logo in place of text in headlines or copy. When the UCLA name appears within a headline or body copy, simply set the letters UCLA in all caps in the same typeface and size as the surrounding text.

Minimum Clear Space

Clear space diagram

Never crowd the logo. It needs clear space, “buffer” space, around it. Use the width of the letter “U” to gauge the amount of clear space that’s needed.

It’s fine to align the left hand edge of the logo with your text or image: the empty space in the margin will function as the necessary clear space.

The department logo system allows for tighter integration of the campus logo and the administrative or academic unit name.

Minimum Size

minimum size diagram

Logo size should be proportional to other elements of the layout. In no case should the logo be sized below these minimums, measured vertically.

The unboxed version of the campus logo should be at least 0.3” high in print, equivalent to 26 pixels high online.

The boxed version of the campus logo should be at least 0.4” high in print, equivalent to 30 pixels high online.

Do Not

Blue campus logo with gold drop shadow

Do not add a drop shadow to the logo.

Blue campus logo with UC larger than LA

Do not change the relative sizes of “UC” and “LA,” or otherwise emphasize letter pairs.

Gray campus logo

Do not use any shade of gray or grayscale for the campus logo.

Gold campus logo with wavy lettering

Do not use gold for the logo. Do not warp the lettering.

Blue campus logo with gold sun and white star

Do not add graphic elements to the campus logo.

White campus logo breaking out of a parallelogram

Do not alter the shape of the boxed logo.

Blue campus logo against gold

Do not use the UCLA Blue logo against a gold background.

White campus logo over a campus photo

Do not superimpose the white logo over a complex background. In photos, position the logo on neutral areas such as the sky.

Blue campus logo on black

Do not use the unboxed UCLA Blue logo on a black background.

Note: All of these examples were created to illustrate a point. They are not the work of any campus unit.

Download

You can download the Campus Logo in either boxed or unboxed versions in three specified colors. For each version of the logo you download, three file formats are provided: EPS, SVG and PNG. EPS is for print (InDesign), engraving, banners. SVG is for motion graphics and animation. PNG is for online and Microsoft Office.

Included in your download:

  • Boxed logo in UCLA Blue
  • Unboxed logo in UCLA Blue
  • Boxed logo in white
  • Unboxed logo in white
  • Boxed logo in black
  • Unboxed logo in black

Download Campus Logo (ZIP 7 MB)
UCLA Strategic Communications logo

10889 Wilshire Blvd. | Ste 1400
Los Angeles, CA 90024

  • (310) 825-4321
  • brand@stratcomm.ucla.edu

Learn More
  • Glossary (PDF 52KB)
  • Resources
Related Websites
  • Permission to use UCLA Marks
  • Social Media at UCLA
  • UCLA Health Identity
  • UCLA Trademarks and Licensing
  • Report improper use of UCLA Marks
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