Brand Guidelines
Fundamentals

Who we are

Brand Defined

The UCLA brand, core mission, key message, brand pillars and personality

Brand Protection

Policies, permissions and approvals to use UCLA logos and marks

Accessibility

Creating an inclusive experience for everyone

EDI

Learn how to reflect UCLA’s vision for equity, diversity and inclusion and avoid EDI messaging pitfalls with our tips and resources.
Identity
How we look and talk
Logos and Marks
Names and Naming

Colors

Typography
Imagery
- Photography and Videography
- Graphic Elements
Copy and Editorial
Application
How to apply brand guidelines across channels
Print

Web
- Best Practices
- Component Library
Presentations

Email
Social Media

Video
- Elements and styles
- Best practices

Web

Learn about future initiatives for the UCLA digital ecosystem and the best practices for developing and designing web content.

Front of business card, back of business card: option 1, back of business card: option 2, envelope and letterhead.

Best Practices

Check out our guide to creating usable, accessible and engaging content for the web.