Supers are commonly used to convey information on social platforms, as many users view video without sound. A super is a visual element that brings text to the forefront of your video.
When writing supers, keep copy short and concise. Keep in mind the pace at which people read, and leave text on screen long enough for viewers to digest the information.
UCLA uses three different options for supers: blue, white and no ribbon. Supers should be upper and lower case, and justified left. Assets included in the download section below follow UCLA brand guidelines for typography.
An “identifier” displays a person’s name and title on screen. UCLA has three different visual options: The first, identifier over image, places the person’s name in bold white, with a secondary line which displays the person’s title. The other two identifier options utilize a white or blue overlay box. To learn more about best practices for overlay boxes, visit the Graphic Elements section.
Geotags and timestamps indicate a specific location, date and time. These elements should be placed in the top corner of the frame for a minimum of three seconds.
Videos are shared among people on social media, often without context of where the video originated. Use the campus logo to clearly brand your video as from UCLA.
There are two options for placing the UCLA logo at the end of your video: the static end card, or an animated graphic. Using these options, you can identify UCLA and any specific school or department that includes the UCLA logo, as well as provide a transition to a call to action or URL. Whenever using the campus logo in your videos, ensure that the logo is centered on the screen and follow UCLA’s logo guidelines.
Only use Karbon font
Avoid stacking captions more than two lines
Never place too many graphics on the same scene
Be mindful of placing graphics over key imagery
Don’t use white type over lighter imagery
Avoid low resolution/low quality visual assets
Avoid superfluous graphics that disrupt storytelling
Avoid special effects lacking production value
Never compose key elements outside of the live area