Your videos are experienced differently on each social media platform. This section explores basic social media best practices to help you create videos that are accessible and engaging for all.
Each social platform has different technical specifications and best practices, including dimensions, size, sound and length. For example, Instagram Stories are vertical, while Youtube videos should be horizontal. Before posting to a channel, make sure you read the latest specifications on their respective websites.
Keep in mind that on some channels videos are typically viewed with sound off. On Facebook and Twitter, videos are played with the sound off while people are browsing. Viewers have to click on the volume icon to switch the volume on. Videos on Youtube are played with the sound on. For accessibility and engagement, make sure your video can be viewed and understood without sound.