Optimism is a key component of the UCLA master brand and one that should be woven into the fabric of all large UCLA initiatives. The university’s spirit of optimism can be found everywhere — on campus and all around the world — expressed by the limitless possibilities and can-do mindset that help transform students into game changers and faculty into groundbreakers.
Initiative communications should align with and reflect the personality of the master brand. The Initiatives section will provide you with the resources to produce compelling and effective communications that embrace and support the unfettered worldview of optimism at UCLA.
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