Logos and Marks

Overview

Caught up in the size and complexity of UCLA and the excitement of new research and academic programs, it's tempting to create and use "custom" logos. But the UCLA story is best told within a consistent framework, including disciplined use of logos and marks. UCLA's logos and marks are valuable institutional assets, protected both by law and policy. This section provides a guide to the basic graphics and their proper usage.

Campus Logo

UCLA Campus Logo

The UCLA Campus Logo is the core graphic used to identify our institution, its administrative and academic units, programs, and initiatives. The Campus Logo should always be used to represent UCLA as an academic enterprise.

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Script Logo

UCLA Script Logo

The UCLA Script Logo is used by the Department of Intercollegiate Athletics and appears on team uniforms and sportswear. Use is restricted.

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UCLA Seal

UCLA Seal

The UCLA Campus Seal and the University Seal are used primarily for formal and ceremonial purposes. Use is restricted.

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Historical Logos and Marks

Joe Bruin

Over the years, illustrations of campus mascots and other graphics have been adopted for specific uses. These historical logos and marks are protected by law and policy. Use is restricted.

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