Los Angeles is the land of sunshine, energy and opportunity. UCLA exemplifies the spirit of our home city — here, there’s a palpable sense of exuberance and optimism. Our imagery should reflect this feeling. In this section, you’ll learn how to use photography, videography and graphic elements to convey the UCLA spirit.

Photography and Videography

A view of Powell Library and the sky above

Learn how to create photos and videos that capture UCLA’s unique personality.

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Graphic Elements

A yellow UCLA molecule on a blue background

Learn how to use the most common UCLA design elements: the molecule, the overlay box and the ribbon treatment.

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