Groups and Organizations

Overview

Student groups and other campus organizations cannot represent themselves as speaking on behalf of UCLA. For that reason, there are limitations on naming and on the use of protected UCLA marks and assets.

Naming Rules

“UCLA” and “University of California Los Angeles” can only be used by registered campus groups as a geographical designation, e.g. “Student Group Name at UCLA.”

Refer to Policy 110 for more detail on how to use UCLA’s name and marks.

UCLA student group naming example: Student Risk Education Committee
In this example, the name “UCLA Student Risk Education Committee” is revised to use the “at UCLA” geographical designation.
UCLA student group naming example: Pacific Islander Education & Retention
This example is revised to include the “at University of California Los Angeles” geographical designation.
UCLA student group naming example: SRC Green Screens
Another example showing how to use the campus name as a geographical designation.
UCLA student group typesetting and logo example: UCLA Radio
In this example, the group name is rearranged to use campus name as a geographical designation.

Typesetting Guidelines

While groups can use “at UCLA” and “at University of California Los Angeles” in their names, there are guidelines for typesetting. For example, the campus name should be set in the same typeface as the student group name. The campus name should not be italicized and the typesetting cannot resemble UCLA’s official logos.

UCLA student group typesetting and logo example: Mental Health Caucus
In this example, “UCLA” is typeset to resemble the official campus logo. Campus name must be set in the same typeface as the group name.
UCLA student group typesetting and logo example: Sustainable Resource Center
Campus logos are not allowed; “at UCLA” should be set in the same typeface as the student group name.

Rules for Using Official UCLA Marks

Campus groups may not use UCLA’s primary logos at all. Registered campus groups are only allowed to use two protected UCLA marks: #58 and #62 located on the UCLA Art Sheet April 2018. The marks may be “texturized,” as long as the original shape and structure of the mark is intact.

UCLA marks approved for student group use
UCLA marks #58 and #62

Download

Download UCLA Art Sheet (PDF 1 MB)

Guidelines for Creating Original Group Artwork

Groups and organizations can create their own artwork as long as it does not replicate or resemble protected UCLA marks. Groups can also create and use illustrations and drawings of UCLA buildings and landmarks (such as Royce Hall or Janss Steps). However, groups are not allowed to use artwork featuring or portraying UCLA people (alumni, faculty, etc.), or any copyrighted materials/objects on campus (e.g. sculptures in the Sculpture Garden).

Example of compliant visual identity artwork

Download

View the UCLA student group artwork image gallery for guidance and inspiration.

Download Student Group Artwork Gallery (PDF 4 MB)

How to Request Approval

Remember: all use and application of the UCLA campus name and marks requires university approval. Visit marks.ucla.edu to request approval.