The School or Department Logo — sometimes called a lockup or signature — combines the campus logo with the name of a school or department. Use of the standard department logo system is required for all academic and administrative units. Variations are not permitted, but the logo system has a great deal of flexibility built in.
The Samueli School of Engineering adopted the department logo system in spring 2018. Their logos illustrate the options provided and the flexibility of the system. While we’re focusing on the blue versions, there are black and white versions available as well. The department logo system also applies to administrative areas.
The preferred version of the school logo uses the boxed UCLA logo with the name “Samueli School of Engineering.” There’s an alternate version using the unboxed UCLA logo. In certain contexts — for instance, messages for alumni, students or faculty of the school — the “School of Engineering” wording is dropped, so the logo reads simply “UCLA Samueli.” Those audiences already know that Samueli is an engineering school.
Departments have logos with two versions of their names. One version emphasizes the school name, with the department in smaller type. The other version reverses that relationship, putting the school name in small type and maximizing the department’s name. That way either the school or the department can be highlighted as needed.
Never crowd department logos. Like the campus logo, they need clear space, “buffer” space, to achieve visual impact. Use the width of the letter “U” to gauge the amount of clear space that’s needed.
It’s fine to align the left hand edge of the logo with your text or image. The empty space in the margin will function as the necessary clear space.
Never use department logos below the minimum size, measured vertically. Note that the unboxed two-line logo with “School of Engineering” needs more vertical space than the one-line version.
The one-line unboxed version should be at least 0.3” high in print, equivalent to 26 pixels high online. The two-line unboxed version should be at least 0.4” high in print, equivalent to 30 pixels high online.
In addition to using a special branded version of Helvetica, school and department logos require individual fine-tuning by hand, including significant adjustments to spacing. For that reason, this site does not show the specifications for department logos. Instead, UCLA Marketing will create the digital masters for academic and administrative units.
Please direct all requests through your school or department’s communications or marketing office so that a consistent package of logos is created for the entire school or division at the same time.
Each brand bundle will include the following variations:
In some cases name variations will be created — such as “UCLA Samueli” and “UCLA Samueli School of Engineering.” Short forms of names should always be used in logos: “Samueli Bioengineering,” not “Samueli Department of Bioengineering.”
Please contact your unit’s Marketing & Communications Director for assistance with campus programs, initiatives and partnerships (when two or more campus units — schools, departments, etc., are coordinating an event, program, etc.). For partnerships with third parties (any off-campus organization, company, etc.), please submit a request at marks.ucla.edu.
Download a list of Marketing & Communications Directors from schools and departments across campus here. Units within UCLA Health or David Geffen School of Medicine at UCLA please visit identity.uclahealth.org.
If your campus unit is not listed, please send a request to firstname.lastname@example.org with the following information:
Do not introduce outlines or outline type into the department logo.
Do not change the spacing between the campus logo and the name.
Do not alter the color or weight of department logo elements.
Do not alter the campus logo or rotate the department logo off the baseline.
Do not change the size of any element of the department logo.