Overview

The School or Department Logo — sometimes called a lockup or signature — combines the campus logo with the name of a school or department. Use of the standard department logo system is required for all academic and administrative units. Variations are not permitted, but the logo system has a great deal of flexibility built in.

School and Department Logo System

Diagram shows how the department logo system combines the boxed UCLA logo with the “Samueli School of Engineering” lettering.
The department logo system applied to the UCLA College, UCLA Anderson School of Management, and UCLA School of Nursing
Examples of the department logo system combine the boxed or unboxed UCLA logo with the name of the College, the Anderson School of Management, and the School of Nursing.
Four logos for the Bioengineering Department in the Samueli School
These logos for the UCLA Samueli Bioengineering Department show the flexibility of the system. Depending on context, the name of the school or the name of the department can be emphasized.

The Samueli School of Engineering adopted the department logo system in spring 2018. Their logos illustrate the options provided and the flexibility of the system. While we’re focusing on the blue versions, there are black and white versions available as well. The department logo system also applies to administrative areas.

The preferred version of the school logo uses the boxed UCLA logo with the name “Samueli School of Engineering.” There’s an alternate version using the unboxed UCLA logo. In certain contexts — for instance, messages for alumni, students or faculty of the school — the “School of Engineering” wording is dropped, so the logo reads simply “UCLA Samueli.” Those audiences already know that Samueli is an engineering school.

Departments have logos with two versions of their names. One version emphasizes the school name, with the department in smaller type. The other version reverses that relationship, putting the school name in small type and maximizing the department’s name. That way either the school or the department can be highlighted as needed.

Please note that UCLA Health has additional graphic hierarchies on the clinical side to convey structure accurately. UCLA Athletics uses the script logo.

Minimum Clear Space and Minimum Size

Four diagrams showing width of “U” as the measure of required clear space around department logos
These diagrams show how the width of the letter “U” in the campus logo can be used to define the required clear space around department logos.
Four diagrams showing minimum sizes for department logos
These diagrams show the minimum sizes for department logos.

Never crowd department logos. Like the campus logo, they need clear space, “buffer” space, to achieve visual impact. Use the width of the letter “U” to gauge the amount of clear space that’s needed.

It’s fine to align the left hand edge of the logo with your text or image. The empty space in the margin will function as the necessary clear space.

Never use department logos below the minimum size, measured vertically. Note that the unboxed two-line logo with “School of Engineering” needs more vertical space than the one-line version.

The one-line unboxed version should be at least 0.3” high in print, equivalent to 26 pixels high online. The two-line unboxed version should be at least 0.4” high in print, equivalent to 30 pixels high online.

The boxed versions should be at least 0.4” high in print, equivalent to 30 pixels high online.

Color Combinations for Department Logos

Six color combinations with the boxed logo are shown; only five are acceptable.
Here’s how the boxed logo version of UCLA Samueli School of Engineering looks on white and black backgrounds. Note that the gray versions are not acceptable.
Six color combinations with the unboxed logo are shown; only four are acceptable.
Here’s how the unboxed logo version of UCLA Samueli School of Engineering looks on white and black backgrounds. Note that the gray versions are not acceptable; neither is the blue logo on black.

Department logos typically appear in combinations of UCLA Blue and black, as shown. All black, all white and all blue department logos are also acceptable. Never use the department logo in gray or grayscale. On black or dark backgrounds, take care to use only approved combinations as shown.

How to Request Department Logos

Academic and Administrative Units

In addition to using a special branded version of Helvetica, school and department logos require individual fine-tuning by hand, including significant adjustments to spacing. For that reason, this site does not show the specifications for department logos. Instead, UCLA Marketing will create the digital masters for academic and administrative units.

Please direct all requests through your school or department’s communications or marketing office so that a consistent package of logos is created for the entire school or division at the same time.

Each brand bundle will include the following variations:

  • Boxed and unboxed campus logo
  • Blue, black, and white color versions
  • Three graphic formats: EPS, SVG and PNG
    • EPS for print (InDesign), engraving, banners
    • SVG for motion graphics and animation
    • PNG for online and Microsoft Office
  • HTML email headers

In some cases name variations will be created — such as “UCLA Samueli” and “UCLA Samueli School of Engineering.” Short forms of names should always be used in logos: “Samueli Bioengineering,” not “Samueli Department of Bioengineering.”

Campus Programs, Initiatives and Partnerships

Please contact your unit’s Marketing & Communications Director for assistance with campus programs, initiatives and partnerships (when two or more campus units — schools, departments, etc., are coordinating an event, program, etc.). For partnerships with third parties (any off-campus organization, company, etc.), please submit a request at marks.ucla.edu.

Contact Information

Download a list of Marketing & Communications Directors from schools and departments across campus here. Units within UCLA Health or David Geffen School of Medicine at UCLA please visit identity.uclahealth.org.

If your campus unit is not listed, please send a request to brand@stratcomm.ucla.edu with the following information:

  • First and last name
  • Title
  • Email address
  • Phone number
  • School, administrative unit or center/institute name (required)
  • Division, department or administrative subunit name (optional)
  • Department name (optional)
  • Notes (character limit, if any)

Do Not

  • Do not attempt to create your own department logos or variations of department logos. Please coordinate with your communications or marketing director to use existing logos until the official brand bundle is delivered.
  • Do not mimic the department logo style for other purposes such as organization or lab names.
  • Once the official brand bundle digital masters are delivered, do not alter them in any way.
Example with outlines around campus logo, outline type for the name “Samueli”

Do not introduce outlines or outline type into the department logo.

Example with no space between the campus logo and the name “Samueli”

Do not change the spacing between the campus logo and the name.

Example shows altered campus logo on gold

Do not alter the color or weight of department logo elements.

Example shows altered logo rotated counter-clockwise

Do not alter the campus logo or rotate the department logo off the baseline.

Example shows department logo with elements re-sized and re-aligned.

Do not change the size of any element of the department logo.

Note: These examples are illustrative only. Not one of these altered logos has ever been used by the Samueli School of Engineering.