Print

Signatures

UCLA encompasses a multitude of individual entities large and small, from the Stem Cell Center to the Game Lab and everything in between. Yet their recognition and impact all are enhanced through consistency with the master brand, by combining a unit’s name with the UCLA logo to create the unit’s “UCLA signature.”

Like the signature at the bottom of a letter, your UCLA signature tells the reader who is sending the message.

The designated font for the UCLA signature is Caslon 540. It may be purchased from MyFonts.com (Linotype version) or requested from the Brand Assets section of images.ucla.edu (limited availability). 




  • Boxed Signature

    The boxed logo with unit name has a shared baseline and one or two lines. It has greater visual weight than the basic logo. It’s the recommended version for just about everything except  letterhead stationery and business cards.

  • Basic Signature

    The logo with unit name has a shared baseline with one or two lines. It should be used on letterhead stationery and business cards.

    Units with exceptionally long names may indent their name under the UCLA logo in a vertical fashion. If desired, a second tier may be added under the first tier.