The letters “UCLA” combine to create the university’s unique logo. This is the core element in UCL A’s brand identity system and the only graphic device to be used to signify UCLA.
The UCLA logo may be used as a logotype, where the letters stand by themselves, or within a box. The logo also can be combined with the university’s primary design element, the molecule decoration. However, whenever and wherever the four letters “UCLA” are used, they must remain consistent with the Guidelines described here.
The logo’s relative size, positioning and color treatment are governed by rules designed to maintain the brand’s consistent identity. It cannot be accurately reproduced with any typeface, or be hand drawn, scanned or modified. The logo must be reproduced from the electronic originals available on this site.
The standard logotype is always used in blue, white or black. Only use the logotype as a design/identity element in specified instances and sizes. It cannot be used as text or inserted in body copy.
The logotype can be used within a box in black or in the UCLA blues. Boxed logos can appear on all UCLA print content. But, again, their use must conform to the Guideline requirements—and they should not be used within body copy.
Logotype With Molecule Decoration
Molecules, the primary design element for the university, may be incorporated to adorn the UCLA logo, but all minimum-size and minimum-free-space requirements still apply.
Minimum Free Space
Whether used in logotype, boxed or with decoration, the UCLA logo must have a buffer space around it to maintain legibility and visual impact. No other graphic elements, such as typography, rules or photography, should infringe upon this space.The minimum free space needed for the logo is relative to the height of the logo: Where logo height is (h), the required buffer space is .375h. If a logo is 1.0” high, for example, the required buffer space is 0.375”.
Minimum Size And Small-Size Version
The logotype is designed for a great majority of uses. In print, the logotype or wordmark should be at least 0.5” wide.
In small-size usages, the logotype is slightly wider and weightier, with extra letter spacing to maximize legibility.In print materials, the small-size UCLA logo should be below 0.5” down to 0.25” wide.
Do not use the logo below these size ranges. These guidelines also apply to minimum and small-size versions in boxed or molecule decoration formats.
Using a distinctive shade of blue makes UCLA’s graphic identity more memorable, accruing equity and providing instant brand recognition. The logo should always be used in blue, black or white. For accurate color matching, use a custom Pantone Matching System (PMS) swatch using the content form.
There should be a high degree of contrast between the UCLA logo and its background. In UCLA blue, the logo can be used against white or neutral tints lighter than 30% black. Reversed to white, the logo can be used against darker neutral backgrounds (equivalent to 50% black or darker) or against 100% UCLA blue.
Black and white usage
In newspaper ads, low-budget print and originals for photocopying, designers may be restricted to the use of black and white, or grayscale. In these instances, the preferred treatment of the logo is black against white. It is also acceptable to reverse the logo to white against black.Against grayscale backgrounds of values 30% black or lighter, use the logo in solid black. Reverse the logo to white for backgrounds 50% black or darker.
Because it is a complex and detailed design, the UCLA seal looks best at relatively large sizes. And because of its specialized use as a formal graphic element, it is appropriate for formal invitations, engraved awards and plaques, ceremonial banners, and in print communication materials from the Chancellor’s office.
For approved uses, artwork for the UCLA seal may be requested from UCLA Trademarks and Licensing.
UCLA branding distinguishes between athletic and institutional logos, a common distinction at major universities. The traditional UCLA script, therefore, is reserved for use by athletics, recreation and spirit groups, and must not be used to represent UCLA as an institution or as a brand element.
For approved uses, artwork for the UCLA script may be requested from UCLA Trademarks and Licensing.
Things To Avoid
Any changes to the shape and color of a logo reduce its impact and, over time, can defeat the entire purpose of an identity and logo program. Therefore, it is imperative that you do not alter logo graphics by applying filters and special effects, or by changing shapes, colors, letters, fonts or spacing.
Other things to avoid:
- Do not add additional graphic elements: drop shadow, outline, glow, dimensionalized, etc.
- Do not redraw or reproportion.
- Do not alter the weight of the logotype.
- Do not alter the boxed wordmark.
- Do not use logo against contrasted or complex backgrounds.
- Do not reproduce the logo in a secondary color.
- Do not use blue logo against gold background or any other color.
- Do not use blue logo against black.
- Do not tint logo.
- Do not use solid black logo against darker backgrounds.
- Do not reverse logo to white against a light background.
- Do not place the molecules within the logo’s “buffer” space.
- Do not allow size of the molecule to compete with the logo.
- Do not set molecules in a tertiary color when used in conjunction with a logotype.
- Do not set molecules in UCLA blue when used in conjunction with a logotype.