The UCLA Brand
UCLA is an acclaimed public university with a renowned faculty and extraordinary student body dedicated to education, research and public service, with the size and scope to allow for unequalled diversity, unmatched breadth and depth, and worldwide impact. No other university can match UCLA’s unique mix of academic strength and vibrant Los Angeles location.
That’s the “think” part of our brand. It’s a critical part of the truth of who we are.
But it’s the “feel” part of the UCLA brand—what we stand for—that truly sets us apart.Here, on one of the most beautiful campuses in the country, located in a dynamic global city, risks are taken, barriers are broken and the world is changed. Bruins are optimists who believe that anything is possible—and frequently prove it.