UCLA is a young and vibrant university with one of the most beautiful campuses in the country. It also happens to be located in a dynamic, global city with nearly perfect weather year-round. A place blessed by abundant natural beauty, both mountains and beaches, and temperate weather. L.A. is our DNA. Why not capitalize on that? Use photography that conveys UCLA’s youthful exuberance and eternal optimism. Just like our motto, we live in a world suffused by light, energetic, brilliant and shining in colors you can’t find anywhere else. The images should feel bright and epic, naturally capturing campus and people.