• Color

    Color is an important element of brand identity. Like the iconic red of Coca-Cola® and the unmistakable brown of UPS®, color helps your audience identify who you are at a glance.

    Blue and gold are the brand colors for every University of California campus, with variation between schools. The UCLA color palette honors this, but our variation includes “hero” colors, the vivid blue and gold hues worthy of optimists. There are primary, secondary and tertiary palettes. Correct usage of these palettes in print or digital forms is vital to upholding the visual legacy of the UCLA brand.

    View examples and download print assets.

    View examples and download digital assets.