UCLA encompasses a multitude of individual entities large and small, from the Stem Cell Center to the Game Lab and everything in between. Yet their recognition and impact all are enhanced through consistency with the master brand, by combining a unit’s name with the UCLA logo to create the unit’s “UCLA signature.”
Like the signature at the bottom of a letter, your UCLA signature tells the reader who is sending the message.
Logotype With Signature
UCLA is large, with a myriad of different schools, institutes, centers and the like. An organized system is needed to present these different entities without diluting the overarching brand identity. This combination of a unit’s name with the logotype is called a “UCLA signature.”. For websites, the “signature” is most often the website header and title. The web signature should be 26 pt. and 29 pt. leading— and should not exceed or be less than those specifications.
The designated font for the UCLA signature is Caslon 540. Caslon 540 may be purchased from MyFonts.com (Linotype version) or requested from the Brand Assets section of images.ucla.edu (limited availability).