The letters “UCLA” combine to create the university’s logo, the core element in the university’s brand identity system. Whether the letters stand alone in a logotype, are boxed, or accompanied by the molecule design element, their size, shape, color and usage must at all times conform to the Brand Guidelines.
The logotype’s relative size, positioning and color treatment are governed by rules designed to maintain a consistent identity. It cannot accurately be reproduced with any typeface, or be scanned or modified. You must reproduce the logotype from the electronic originals available on this site.
Just as in print, when using a logotype in digital media, set the letters UCLA in all caps and in the same typeface and size as the rest of the line.
The logotype in digital forms can be used within a specific box lock-up in black or UCLA blue on all UCLA content.
Logotype With Molecule Decoration
Logo and molecule combinations can be used in digital formats in the same way that they are used in print and event formats, as shown here. However, when using molecules with the logo in a digital format, you must meet all minimum-size and minimum-free-space requirements.
Minimum Free Space
In digital formats, the minimum-free-space requirements for using the logotype alone, boxed or with molecules mandate a buffer space around the letters that is relative to the height of the logo. Where the logo height is (h), the required buffer space is .375h.
Minimum Size And Small-Size Version
For digital usage, the logotype, alone or in boxed or decorated versions, should be at least 50 pixels wide.
In small-size usages, the logotype is slightly wider and weightier, with extra letter spacing to maximize legibility. In digital use, the logo should be used below 50 pixels down to 36 pixels wide.
Do not use the logo below these size ranges.
UCLA’s distinctive shade of blue marks the university’s brand identity, providing equity and immediate recognition. The logo should always be used in blue, black or white.
Also, remember to put a high degree of contrast between the UCLA logo and its background. In UCLA blue, the logo can be used against white or neutral tints lighter than 30% black. Reversed to white, the logo can be used against darker neutral backgrounds (equivalent to 50% black or darker), or against 100% UCLA blue.
The UCLA Seal’s use online is limited, since it is a complex and detailed design that is used for formal or high-level institutional purposes (such as on the Chancellor’s web page, where it is incorporated into the page’s graphic design). Other uses of the Seal are almost exclusively on print or event materials, such as formal invitations, engraved awards and plaques, and ceremonial banners.
For approved digital uses, artwork for the UCLA Seal may be requested from UCLA Trademarks and Licensing.
Another limited-use UCLA element is the UCLA Script, which is used only by athletics, recreation and spirit groups. Do not use the UCLA Script to represent UCLA as an institution in digital communications.
For approved uses, artwork for the UCLA script may be requested from UCLA Trademark and Licensing.
Things To Avoid
- Do not add additional graphic elements: drop shadow, outline, glow, dimension, etc.
- Do not redraw or reproportion.
- Do not alter the weight of the logotype.
- Do not alter the boxed wordmark.
- Do not use logo against contrasted or complex backgrounds.
- Do not reproduce the logo in a secondary color.
- Do not use blue logo against gold background or any other color.
- Do not use blue logo against black.
- Do not tint logo.
- Do not use solid black logo against darker backgrounds.
- Do not reverse logo to white against a light background.
- Do not place the molecules within the logo’s “buffer” space.
- Do not allow size of the molecule to compete with the logo.
- Do not set molecules in a tertiary color when used in conjunction with a logotype.
- Do not set molecules in UCLA blue when used in conjunction with a logotype.