Digital

Imagery

The UCLA Image Library hosts an image collection for use by communications and development professionals across campus. Images are for official use only in UCLA publications, websites, videos and presentations. Only registered users may download images. Once you’ve registered, you may download any images that you wish. Remember, though, that most images are licensed for specific uses. Be sure to check the “Rights/Usage” information for each image.




  • Brand Style

    UCLA’s photography conveys a sense of optimism and confidence. Light and sunshine play a major role, using plentiful sunshine, natural washouts and sun flares. Natural light is essential in all photography.

  • Places

    One of the most surprising things about UCLA is how compact and beautiful the campus is relative to its size. You can walk anywhere within 10 or 20 minutes.

    When showing UCLA places, keep as much sky in the photo as possible to express the expansive nature of the university. When shooting indoors, make sure the subject is well-lit but has a natural feel, and avoid using a heavy flash. Keep nighttime imagery to a minimum; lights (city lights, street lights, etc.) should play a key role, when necessary. Photos should be taken from below, looking slightly up, whenever possible, to convey confidence and optimism. This  also suggests looking beyond the horizon. You may take photos from directly below to create dramatic cropped shots, but use this method sparingly.

  • Undergraduates

    If the main subject of a photograph is a person or multiple people, the photo should have a photojournalistic, candid feel: natural smiles, real interactions and movements. Avoid overly staged photography, whenever possible.

  • Graduates, Students, Faculty / Staff, Alumni

    These photos should be more sophisticated, feeling more like staged portraiture. They can be bold, visionary, possibly even a little heroic, but also refined so as not to appear overly in-your-face. The sun and natural light should feel present at all times, but not as direct as in the undergraduate photography.

  • Sky / Sun

    Because our entire brand is based on our optimism and limitless opportunity, incorporate images of the sky whenever appropriate to convey those ideas. In other words, use the sky as a canvas to communicate your message, when appropriate.

  • Things To Avoid

    • Use the sky as a canvas to communicate your message; buildings should be minimized.
    • Do not crop an image so severely that the subject and the emotion of the photograph are compromised.
    • Do not use colorizing or other dramatic filters.
    • Do not use flash photography to supplement natural light.
    • Do not stage portraits in a studio. Capture your subject in his or her natural surroundings.
    • Avoid overly staged photography whenever possible.