Digital

Brand Colors

Blue and gold are the colors of the University of California. At UCLA, our blue and gold recalls the brilliant sunshine, bright skies and beautiful environments of the city in which we live, and the optimism that marks our worldview and enables us to achieve great things. 




  • Color Palette

    The UCLA color palette used when creating digital work includes primary, secondary and tertiary palettes and differs slightly from print to meet web standards for color contrast (that conform to Web Content Accessibility Guidelines (WCAG) 2.0 level AA.

    Accessing the Colors

    In order to use the correct brand colors in your print publications, you’ll need to import the appropriate color swatches. The first step to obtaining these swatches is to click on the DOWNLOAD: ASE (Adobe Swatch Exchange) link at the far left. 

    The next step depends on which software you’re using.

    If you’re using Photoshop:

    In your swatches palette, click on the drop-down menu button in the upper right-hand corner. When the palette menu pops up, click on “Load Swatches.” The “Load Dialog” box will appear and you can select the .ASE file you want. Once you select the .ASE file, the swatches will load directly into your swatches palette.

    If you’re using Illustrator:

    There are several ways to import .ASE files in Illustrator. In the swatches palette, click on the library icon in the lower left-hand corner. When the palette menu pops up, click on “Other Library.” The “Load Dialog” box will appear and you can select the .ASE file you want. Once you select the .ASE file, the swatches will load into their own palette. You can either use them from that palette or drag them into your main swatches palette..

    If you’re using InDesign:

    In your swatches palette, click on the drop-down menu button in the upper right-hand corner. When the palette menu pops up, click on “Load Swatches.” The “Load Dialog” box will appear and you can select the .ASE file you want. Once you select the .ASE file, the swatches will load directly into your swatches palette.

  • Overarching Color

    When using the UCLA color palette, it is important to use the tertiary palette as a small accent to the rest of the palettes.

    Undergraduate materials should utilize more of the tertiary palette.

    For university-wide communications, it is okay to use one or multiple tertiary colors, but only as accents to copy or photos, not as fields of color that compete with the overall primary colors of blue and gold.