• We live, work and study in a digital world. Naturally, much of our communication—most for younger people—is now conducted through digital technology. There are some significant differences in how we use and consume print versus digital media, and these need to be taken into account when developing digital marketing communications for the university.

    However, the need for the UCLA brand to be consistently applied in copy and graphics is as critical in an email, or on a website or social network, as it is in a brochure, invitation or any other print element. Most importantly, the advantages of a strong brand are just as powerful in digital media, and perhaps more so, given how crowded the internet has become with content of every kind.